Archive for March 2007




Accounting for the big plunge in “music sales”: the digital singles effect

I found an article that discusses how CD sales have rapidly decreased and the main reason for this is because of the increase in music downloads online. It also states that in comparison to last year the sales have gone down by 20%. As a result of this many music stores have been forced to close as there is no money being made.

“Last year the industry saw about $2 billion in revenues from online music sales, and nearly $800 million of that stemmed from single-track sales, according to the International Federation of the Phonographic Industry’s report. That leads me to estimate that at least 40 percent of sales are singles, which means that this quarter we could see something in the range of 70 million “singles” sold digitally.” (http://arstechnica.com/news.ars/post/20070321-accounting-for-the-big-plunge-in-music-sales-the-digital-singles-effect.html)Therefore also people seem to just purchase singles online rather than whole albums but why is this? I know that I would rather download singles as this way you are not stuck with tracks that you are not so fond of that usually are included within whole albums. You can simply pick and obtain your favourite songs by an artist instead. If you brought their singles on CD it can also be more expensive than purchasing it via downloading, plus downloading enables you to place all your favourite tracks/singles in one place. P2P file sharing is one of the internet’s technologies that is also put to blame for the decline of physical CD sales.

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Add comment March 22, 2007

8 Reasons why bands/labels should offer an MP3

This story states how important is for bands, record labels and PR agencies to realise how the internet has become a must for the distribution and consumption of music. It seems that some believe that by giving away an MP3 will have a negative impact on their business. However according to this article this is not the case, in fact it seems that this type of distribution can only aid business success. The story states 8 reasons for this; reputation, repeated listening, compatibility, The Hype Machine, in my car, music blogs, podbop and I –pods.  

MP3 blogs are becoming a popular way to promote music the search engine The Hype Machine indexes music blogs which have samples of the music individuals are interested in on them. The fact is that the search engine only indexes blogs that contain MP3’s. If you want to get known as an artist it is important to reach as many people as possible so MP3s are the way forward. 3Hive is a popular music blog.  I think another very important point made by this article is that IPods have 82.7% of the portable digital music (hard drive) player market and 62.2% of the overall music player market.” Therefore if you don not have your music available for MP3 download as a member of the music business you will be missing out on a large proportion of potential consumers. This is why it is so important to meet customer demand and keep up with the latest in technology.  MP3s allow for repeated listening other formats such as streaming prevent users form keeping the copy to listen to again. It is often the case that songs grow on people meaning they will not necessarily love a track on the first listening. Yes it could be the worry that they will feel the need not o buy the track but as the article states hopefully people will become fans and want to support the band by buying the rest of the album and other merchandise that becomes available. 

In all the more ways music is distributed the more people are likely to listen to an artists music and hopefully if it is liked the more people will know the artist(s) via word of mouth.

More information on these can be found within the article at: http://blog.podbop.org/archives/2007/02/08/8_reasons_why_bandslabels_should_offer_an_mp3/

1 comment March 4, 2007

Internet Startup Takes New Approach To Concert Promotion & Online Ticketing

The new website www.showclix.com aims to help musicians, venues and show promoters to connect with live music fans. The website can be used to promote, manage and sell tickets to shows within the U.S from one convenient location online.

 

I think this is a great way of connecting bands and their fans especially as any user registered on the site can add shows and venues to the open database by filling out a simple, online form. The fact that it is free to use this service also provides a bigger encouragement to use the online facility.  Furthermore, competitors are known to charge customers service fees on each individual ticket brought online, whereas ShowClix has chosen to charge a single $2.00 service fee on each order of 10 tickets or fewer. This way money is made but music fans also save money in comparison to similar web based services.  

Additional features on ShowClix include its show search feature, the chance to forward show listings to friends and receive updates sent via RSS feeds. It is also apparent that they have developed widgets that make it easy for users to display selected shows on their website, MySpace profile or blog. A web widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page, (such as MySpace) and will provide information perhaps in the form of an advertisment, links or images which will not have to be updated by the individuals that are copying the code. For more information on widgets I found the following link: http://opengardensblog.futuretext.com/archives/2006/10/the_dawn_of_the_1.html 

 

 

March 4, 2007

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