Week 2

February 23, 2007 Michelle Field

Web 2.0 Web 2.0 was coined in 2004 by Tim O’Reilly and Media Live international after a brainstorming conference. It was seen as the second generation of web based services including things like social networking sites, wikis and communication tools. Some of the movements in the development from web1.0 to 2.0 are stated below: 

  • MP3.com                   to                  Napster (www.napster.co.uk)
  • Britannica Online            to              Wikipedia (editable web pages found at www.wikipedia.org)
  • Personal websites              to            Blogging (e.g. www.blogger.com)

Web 1.0 focused more on navigation and the ability to read things like documents online, whereas web 2.0 is seen to be capable of doing so much more. This development in the online world has given us the ability to share things with each other and a lot of today’s content is user generated a good example of this is MySpace (www.myspace.com). Another feature we can use as an example is image tagging where images are categorised into groups, this is found on sites such as Google. We can also see the web mirroring types of software such as Microsoft word an example of this is Google Docs and Spreadsheets.  Overall the web is becoming more personalised and interactive and web companies are in constant competition with each other so to keep up with development is important.  Some artist’s websites have moved into the web 2.0 era such as Faithless’ at http://www.faithless.co.uk who have an online community whereas bands like red hot chilli peppers (www.redhotchillipepper.com) who have a simple design with little interactivity.


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